We’re building Lookbook, a social/fashion platform for young adults. We help users explore and understand their own sense of style, recommending outfit combinations from their existing clothes and visualizing these styles on their person. Our edge is a sharp focus on consumer behavior and a human-first approach to design. With a minimal-friction user experience, curated features to match social behaviors, and selective application of ML & AI, Lookbook is positioned to break the boundaries of the fashion-tech niche, appealing to a wider audience.